StartLine Demand Gen Blog

6 Reasons to Build Messaging First

Written by Michelle Scardino | Aug 29, 2023 6:56:17 PM

In today's crowded marketplace, it's more important than ever to have a clear and consistent message that resonates with your target audience. That's why building messaging first is essential for any successful marketing campaign.

Here are six reasons why you should build messaging first:

1. Your Roadmap for Success

Chart the situation, pain points, obstacles to change, reasons to believe, and your unique value. Zero in on your Ideal Customer Profile (ICP), crafting messages that hit the target.

 

2. Align Across the Buyer's Journey

Sync your message at every step, from awareness to conversion. Build a solid content plan with offers across the buyer's journey.

 

3. Unify Your Team

Eliminate rework, random marketing, and content chaos. Ensure everyone - Brand, Product Marketing, Sales, PR, Web - echoes the message across channels.

 

4. Deliver a Connected Customer Experience

Blanket your ICP with consistent messages across all channels. Create a seamless and memorable experience for your audience, building brand preference.

 

5. Speed Execution

With your messaging playbook, crafting ad copy, paid search, web, and email becomes a breeze. Everything's pre-approved and ready to roll!

 

6. Understand What’s Working 

You now have a baseline to measure and test your ads, creative, and content to continually optimize for maximum ROI.

If you're looking to improve your marketing results, then building messaging first is the place to start. By following the six reasons outlined above, you can create a messaging strategy that will help you achieve your marketing goals.

Get started building your messaging today with our complimentary marketing messaging guide template.