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Accelerate your growth

Break through with your differentiated value and engage prospects in market to buy

We believe that the key to success lies in understanding the core of your company, your objectives, products, target audience, sales model, tech stack, and workforce. Armed with these insights, we apply our years of experience and cutting-edge AI to develop, plan, and execute a differentiated demand generation strategy that sets you apart and accelerates your growth.

COMPLIMENTARY

Step-by-Step Marketing Messaging Guide

Great campaigns and content start with differentiated messaging. Use this playbook to develop marketing messaging, deliver a connected customer experience, unify your team, and accelerate content, campaign, and ad development. 

arrowsDemand Generation Services 

I offer high-quality demand-generation services on a flexible basis. You can get the same results as a full-time employee without the high upfront costs.

  • Affordable: Fractional demand generation is a more cost-effective option than hiring a full-time employee or agency.
  • Flexible: You can scale my services up or down as needed.
  • Experienced: I have a proven track record generating high-quality leads and opportunities in Cybersecurity, SaaS, Backup, and Recovery.
  • Results-oriented: I focus on generating measurable results for your business.

I start by getting to know your business and team inside and out so that I can create a demand-generation strategy that will help you achieve your goals. I offer a variety of services, so you can choose the ones that will work best for you. I am passionate about helping businesses grow, and I will work with you to create a plan that is both effective and affordable.

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Demand Strategy

To meet your goals, we work with your marketing and sales team to define the demand model (acquisition, cross-sell, retention), the approach (ABM), KPIs, personas, accounts, messages, and buyer's journey. 

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Campaign Development

We work with your strategy to develop a complete campaign package that includes ad creatives, landing pages, content, programs, and tactics that align with your brand. You can collaborate with us or let us handle it independently, and everything will be ready for execution.

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Demand Planning

Once your campaign is defined, we will integrate all of your demand content, programs, and tactics into a cohesive plan that includes timelines and KPIs. Throughout this phase, we will collaborate closely with your sales and marketing team to guarantee that everyone is fully aligned and prepared to execute the plan.

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Demand Execution 

This is the critical stage where we put your integrated plan into action and launch it to capture demand in the market. Throughout this phase, we follow a two-week sprint cycle, continuously testing, measuring, and optimizing to ensure that your goals are met with flying colors.

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Just need a helping hand?

Ask about demand execution support

  • Project and agency management
  • Digital marketing
  • Account-based Marketing
  • Email and nurture
  • Virtual and live events
  • Website content development
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Michelle Scardino, Founder & Lead Consultant
StartLine Marketing, LLC.

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Experience you can trust

Meet Michelle

Cybersecurity, SaaS and technology leader with 25+ years experience across product and partner marketing, digital media and ABM, marketing operations, web and content strategy, growth, retention, and global integrated campaigns.

Strategic leader with a proven track record for turning big ideas into actionable programs that drive record results.

A data-driven, growth hacker, who continuously experiments, measures and optimizes to meet and exceed goals.

Passionate about driving integrated customer experiences that convert across digital, web and sales.


True team player, bringing positive energy, collaboration and leadership to all projects

Empathic leader who believes in mentoring through projects to help individuals learn, take risks, and grow


Passionate about marketing, family and volunteering in my community

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Blog and Resources

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My Love-Hate Relationship with Conversational AI
By Michelle Scardino 15 August 2023
Conversational AI tools like ChatGPT, Bard, Claude, and Grammarly have become regular staples...
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6 Reasons to Build Messaging First
By Michelle Scardino 29 August 2023

In today's crowded marketplace, it's more important than ever to have a clear and...

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What I've learned my first year in business
By Michelle Scardino 8 August 2024

It's been just over one year since I launched my demand consulting business, and I couldn’t be...

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Let's get started

Schedule a complimentary discovery meeting to see how StartLine can help you grow your business, crush your goals, and win big!