What I've learned my first year in business

It's been just over one year since I launched my demand consulting business, and I couldn’t be happier. One of the most rewarding parts of this journey has been helping emerging cybersecurity companies develop their demand strategy, plan, content, messaging, and campaigns with integrated execution and ongoing optimization to meet their growth targets. I've also been able to expand my hands-on skills (this is my favorite part :)) to implement strategy and programs using demand marketing tools like:

🎯 Defining target account lists using ICP, 1st and 3rd party signals in 6sense.

🔥 Creating ABM hot account signals with coordinated action plans across marketing and sales to speed opportunity creation.

⚛️ Applying my hashtag#Atomichabits approach to improve landing page conversion using tools like Intellimize. (with an unending drive to continually improve)

⚙️ Developing inbound and outbound programs and processes and cadences BDR team using Salesloft and HubSpot.

⭐️ Re-learning Google SEM & LinkedIn Advertising campaigns

📢 Onboarding RollWorks, a division of NextRoll—for display and retargeting - with a pleasant surprise at HOW powerful their ABM platform is (It's a great option for small companies not ready for 6sense. And their CS team rocks!)

🌎 Creating self-guided product tour demos with a new tool called Arcade (if you haven't seen this - it's a game changer and super affordable.)

I also really love the sense of urgency that comes with working with startups. I’ve experienced how razor-thin the line is between failure and success. Every minute, every dollar, and every opportunity must be optimized to win. And, change happens (a lot), and we have to pivot and take action—or risk being left behind. While this can stress some out, I love it and thrive here. It drives me to ensure I’m looking at the trend data (sometimes hourly) to ensure we are on track—and if we aren’t, I’m pulling the team together to do whatever it takes to win together.

But the absolute best part has been the privilege to work with some of the most creative, innovative, and inspirational leaders. I am so grateful for your partnership. I have learned so much from you and am honored to be a part of your extended team. Thank you 🙏

🎉 I can't wait to see what this coming year has in store!